Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer TrendsConsumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

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Top 5 Features Added in Revit

A building information modeling (BIM) software, Autodesk Revit, has been useful for architects, structural engineers, MEP engineers, designers and contractors, enabling them to design structures and buildings in 2D and 3D, as well as being 4D BIM capable. It’s first version was released more than a decade back and since then it has seen many updates and new version releases, some have been just incremental updates serving for bug corrections and some have been significant technological updates.

Compared to the 2017 update, the previous 2 editions did not provide any significant upgrade until their ‘release 2’ (R2) editions were released. The 2017 update brings about 50 new, refreshing features which will prove to be immensely useful in creating BIM models. All the new features within the update are equally important and will be useful during the life cycle of a project, but out of those let us discuss the 5 most important features from Revit 2017. 1. Text Editing:

The most awaited feature in Revit since the time it was introduced, text editor has been included in the latest edition of Autodesk Revit. This provides a completely redesigned text engine which is compatible with imported files such as AutoCAD DWG files. The text editor in Revit 2017 also brings corrections to the flaws of text editor from earlier editions and lets users seamlessly switch between text editing mode and viewing mode without causing any unexpected disruptions in text.

2. Global Parameters:

Global parameters feature which was introduced in Revit 2016 R2 version, has received a much needed update in the 2017 edition. The latest update brings in the power of parametric families into the project environment. Applying global parameters to multi-segments is possible in this version, also grouping the parameters becomes easier, as does filtering and reordering. Even though the upgrades do seem to bring a lot of additional features, they do come with their limitations, such as the parameters can only be assigned to certain system family categories and only to user defined instance properties.

3. View Template:

View template is a very simple yet powerful feature added in Revit 2017 which enables the user to share data and reuse schedules. This feature automatically updates all the schedule changes whenever they are affected within their respective templates.

4. Calculated Values in Annotations:

An essential and a long overdue feature introduced in Revit 2017 is Calculated Values in Annotations. It is a useful feature that allows the user to document projects with annotations that allow calculated values and which obey pin restrictions maintaining consistency and accuracy of the project. A tag created with calculations in it can be used with any tag type and pinned to an element allowing the user to reposition that element without actually moving the pin position.

5. Railing Host:

Railing Host or Hosted Railings, is another valuable feature introduced in Revit 2017 (SHOULD THIS SAY 2017?) along with Calculated Value in Annotations feature. With this feature it is now possible to host the railings on Walls, Roofs or Slab Edges and the railings will adjust with variations in slopes and surfaces.

There are a host of other additions and updates in Revit 2017 apart from the ones listed above. It remains to be seen what if any flaws exist during real time use or if they truly result in the enhancements promised. Although, considering the supposed flaws that may exist, Revit 2017 is a huge step forward.

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Real Talk on Overcoming Addictions

There comes a point in your life when you say “enough!” The fight within becomes so unbearable that you say.” No more, that’s it I’ve had it.” You’re done being a victim. A quick shift in consciousness appears. You hit rock bottom.. There is no way but up. You realize that you have to look yourself in the mirror and get real with yourself and become the person you know that you can become. Decide now and realize that “one day” is an illusion, “one day” never comes. Do the things that need to be done, now. The drugs, the sex, the feeling sorry for yourself, the hypocrisy, the porn, the lying, the whining and complaining needs to become a thing of the past.

Sometimes the truth hurts and sometimes the truth about yourself needs to be revealed. Lying to yourself and waiting on something outside yourself to save you ain’t gonna happen. You save you. Only the individual knows his or her truth. The doubts and fears are brought to the surface. We all know what we have to do in order to save ourselves. We have to go to the place that we don’t want to go. We have to get uncomfortable. The shift in thought becomes freedom. Look within and find the source of your misery. Face that demon and overcome it. We can be shown the way to end suffering, but it’s up to us to make the first step. We have to man up. Start with the small things and then gradually do bigger things. Start being grateful for the things you have now. Act the part or fake it till you make it and become liberated. There are people in the world who have so little and they are so happy. Happiness is a state of mind. Act happy, act free, become an actor. Don’t tell others your intentions either. Shut your mouth and move in the direction of right thought and actions. There are people in the world with every luxury that the world provides and they are miserable as hell. Happiness is not in material objects, otherwise those with the most wealth and stuff would be the happiest.

The kingdom of heaven is of no use if we think we can bring our vices with us. Heaven is a mindset. The old self, thoughts and habits associated with that old self has got to go. A new self has to be created. It can begin with a creation of a new attitude, a new way of seeing things and deciding to let go of things that don’t serve us any longer. Life is a journey and we all have obstacles to overcome. Dwelling on the past is useless. Leave the past in the past where it belongs.

Winston Churchill was the prime minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955 and he has a famous quote that reads, “If you are going through hell, keep going.” Don’t stop in hell and extend your visit, move on. Hell is a passing phase and for those who know where the keys to heaven are can enter. Heaven and hell are states of mind. Get tired, get fed up and do the things necessary to leave hell and enter heaven. Pray, meditate, read books, listen to motivational talk and fight to overcome temptation with everything you have. Change the way you think now. Stop listening to useless opinions, negative commentary from so-called experts. Resist being distracted by things that have nothing to do with the improvement of your life.

Learn from your mistakes and look forward to the future you want. Leave the past in the past. Get out of your comfort zone and get talked about. People gonna talk about you anyway, they’re talking about you now. Realize that not everyone will like you. Don’t take it personal. Not everyone like God, so why would you be any different? It’s almost 2017 and it’s time out for playing.

Technology is available almost everyone on earth. If you live in an industrialized nation, then there are no excuses if you want help for your addictions or destructive habits. The internet is full of free information and videos on practically any subject. YouTube is a great source for getting help in overcoming addiction. There are people from all over the world that will give free advice and tips. Just as technology can be used for bad, technology can also be used for good. I love technology, because it has helped me in overcoming a very bad addiction. I am free now. It took hard work, praying, meditating, counseling, books, videos and going deep within. Start with noticing the silent self talk within. Be aware of the voice in your head and watch it. The voice has always been there, notice the voice and separate yourself from that voice. Look at the voice from a distance. Silence yourself and resist falling asleep. Silence your electronic devices and spend time alone and watch your thoughts. You will start to think about what you are thinking about. Realization of the false self shows itself. Next, you will see the addict, the complainer, and that false self for what it is. A new way of seeing is revealed. If you have ever said,”what was I thinking?” That realization is a glimpse into consciousness awakening.

Going through hell can be a great teacher. Decide now and change your mind. Quit playing and realize that life is passing regardless. Get fed up and make the change for a better life now. Do what you know you should do. Free your mind now.

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Mercedes Benz GLS : Premier Luxury SUV

American buyers can book their Mercedes-Benz GLS 2017 in December as deliveries initiate from March 2016. As of yet, no information is released regarding Australian and UK markets. Furthermore, fuel efficiency, pricing and performance are still undetermined.

Mercedes-Benz GLS 2017 is in essence a revamped GL-Class model. As per the GL strategy, all Mercedes’s vehicles including crossovers and SUVs initiate with GL-, followed by a letter, denoting the vehicle’s size. S-class includes the largest vehicles in category.

Apart from that, little is revised in GLS model, with trimmed down headlights and bumpers resembling its smaller models and LED lights are normative in Mercedes vehicles. Owners of Mercedes GLS-550 can opt for sports version for an aggressive edge.

Fast Facts

· Price: $64, 500

· Horsepower: 240-550

· Engine: 3.0 V6

Horsepower categorization Mercedes-Benz is all geared up with their engines slated to be incorporated into Mercedes-Benz GLS.

· GLS-350 BlueTEC is powered by V-6 diesel engine with turbo-boost, capable of producing 455 lbs-ft of torque and 240 horsepower.

· GLS-450 is equipped with V-6 turbo-engine, capable of producing 369 lb-ft of torque and 360 horsepower.

· GLS-550 is equipped with V-6 turbo engine, capable of producing 516 lb-ft of torque and 429 horsepower.

· The GLS-63 consists of factory-fitted V-8 turbo engine, producing 560 lb-ft of torque and 550 horsepower.

Engine categorization

The GLS model consists of the following categories:

· The GLS-350d is equipped with a 3-liter 6-cylinder engine.

· The GLS-450 is powered a by gasoline 3-litre 6-cylinder engine

· GLS-550 is equipped with 4.7 liter turbocharged 8-cylinder engine.

Miscellaneous options consist of adaptive damping options along with selectable modes, air suspension and driving modes for personal preferences.

Mercedes-Benz GLS 2017 can be facilitated with Distronic Plus, Mercedes’s own semi-autonomous cruise control system. It will operate at a predetermined speed before the driver takes control of the vehicle.

Interior

Mercedes-Benz has included subtle changes in its GL-class, updating various features from the 2013 version. The SUV class is now termed as GLS, depending upon the model of Mercedes in question. Mercedes-Benz GLS has an updated infotainment system, using trim materials and redesigned dashboard.

Mercedes GL class has been revamped for 21st century stylistic aesthetics. The infotainment screen has been redesigned into a floating tablet appearance, redefining Mercedes-Benz interiors. Furthermore, center console, instrumental panel and 3-spoke steering wheel have been redesigned. GLS models are normative with 3-rows of seats. In tech section, GLS model is remodeled with ample options. Normative tech utilities include myriad of safety systems, such as collision warning, automatic braking system and attention assistance for preventing drowsiness during driving. In case of an emergency braking, the vehicle will apply extra pressure.

Added tech galore

At an extended price, the GLS model can be bumped with impressive tech options. For an extra price, blind spot monitoring, cross-traffic detection and active lane-keep assist can be incorporated. With Active Curve System, the body rolling during taking sharp corners is reduced. Magic Vision Control facilitates spray free cleaning of windshield.

Pros

· Optimum for long-drive

· Attention-grabbing interior

· Comfortable seating

Cons

· Large size is a hindrance in driving

· Added tech can be expensive

· Driving cost is high

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